Launching a book with Window Art Advertising

Impossible Creatures by Katherine Rundell window art at an independent bookshop in Leeds, UK

How Hand-Painted Window Murals from WeTheSeeds Can Boost Your Book Launch

Waterstones in Newcastle gets a makeover for Kate Atkinsons' latest book "Death at the sign of the Rook"

At WeTheSeeds Public Art Agency, we specialize in transforming ordinary storefronts into captivating works of art with our hand-painted window murals. These vibrant, custom-made window illustrations are a powerful tool for book publishers looking to make a strong real life impact.

8 hours of layering and detail from our window art advertising team - Staying true to the original book cover illustrations!

Hand-painted window displays are not just visually stunning; they offer a unique way to engage with local communities and create memorable brand experiences. Our skilled window artists bring your story to life, turning a booksellers’ high street shopfront into an immersive visual narrative that draws attention from passers-bys and invites fresh interaction. In the era of social media, these UK window displays become instantly shareable-heartfelt moments, spreading the author’s message far beyond the highstreet.

Why Hand-Painted Window Art Advertising Works Successfully for Publishers:

A magical moment outside our Notting Hill bookshop hand-painted window for Mayowa & and Sea of words children's book!

Hand-painted windows offer an eye-catching way to launch books, helping publishers connect with community audiences and bring their author’s stories to life on the high street. These creative window displays grab the attention of passers-by and encourage them to engage with each book’s brand. Plus, they're social media gold—people love snapping and sharing photos of beautiful, unique window art, which helps spread the word about your latest release even further.

The First Shadow Dragon by Lee Newbery at London Kensington Waterstones

Why WeTheSeeds Is The Best Choice for Window Painting:

1. Exceptional Quality and Longevity

• Our dedicated team of window artists ensures top-notch quality, using a meticulous 8-hour layering process that guarantees brightness and durability. We use specialist window paints, so you won’t have to worry about your display fading or washing away—no matter the weather!

We travelled to South Wales to install another dragon window for independent bookshop "Book-ish", reformatting those amazing book cover illustrations!

2. Real-Life and Social Media Engagement

• Our artists don’t just create stunning window visuals; they help generate real-time engagement. By painting live on the high street, we invite in curiosity and conversation, engaging with passers-by and drawing attention to your shop. The result? A vibrant, social-media-friendly experience that makes the bookstore stand out from the crowd.

3. Tailored Design Process

• Every window display is uniquely designed to align with your author’s message. Our expert design team works with you to create a digital mock-up before we even pick up a brush, ensuring the final result matches your vision. This way, you can visualize the impact of your window art before it comes to life.

4. Campaign Impact

• Whether part of a larger campaign or a stand-alone project, our window murals create buzz and conversation both on the high street and online. Our expert window displays help you attract more foot traffic, reach new customers, and build excitement around your book launch.

An example of our high quality digital window mockup designs- delivered before install even begins!

We’re on hand to support book publishers and bookshops:

We support publishers every step of the way when it comes to a new window project, this includes booking window displays with bookstores. Our team helps you identify the most suitable bookstores and shopfront windows for the installation, ensuring the panels of glass are ideal for our hand-painted window art. We liaise with stakeholders, making the process seamless and stress-free, while also reformatting book cover illustrations to fit the window space perfectly. Before the paintbrushes come out, we create digital pre-paint designs and mockups to give you a clear vision of the final product. Plus, we handle the travel logistics, so you don’t have to worry about a thing—leaving you free to focus on the success of your book launch.

We installed 5 windows across the United Kingdom for Terry Prachetts' - A Stoke of the Pen

Ready to Elevate Your Next Book Launch?

With WeTheSeeds, you don’t just get a beautiful window mural—you get a powerful marketing tool that drives engagement, builds community connection, and helps your book stand out.

Interested in a FREE consultation and design idea for your next window art project? Get in touch with us today! Or learn more about our Window Art Advertising service here.

Let’s create something unforgettable.