Why is hand-painted art perfect for marketing?
Hand-painted Murals and Window Art have a unique effect on the human psyche and generate unprecedented activity on social media.
People get excited not only about the finished painting but the whole process. Passers-by interact with artists as they paint, and the shared experience becomes a creative journey for the whole community. The audience becomes involved in the process, rather than simply admire the artwork at the end.
Murals not only make an impact locally, but they are also amazingly fresh and exciting social media magnets with the potential to reach millions of screens!
According to WeTheSeeds Creative’s research, there are three reasons why hand-painted art can be at the heart of successful marketing campaigns that reach a large audience:
Hand-painted art creates an emotionally complex and rich experience.
The campaign concept is communicated in an abstract yet clear way that conveys a higher meaning and motivates its audience just by looking at it.
Hand-painted art is eye-catching and uniquely engaging.
Urban artwork plays a massive role in drawing someone’s attention to a cause and motivating them to contribute to their community actively. Not only is art-based marketing an effective advertising method, but it also visibly serves a social purpose. It cultivates happiness among city dwellers and contributes to the improvement of the economic output in the area.
Hand-painted art is inherently authentic.
And as a one-of-a-kind creation, it is the ultimate advertising tool. Historically people place a high value on the talent and technical skills required to create artwork and show great appreciation of the outcome. Marketers gain access to a tool untarnished by sales tactics and ulterior motives.
In our digital age, people get increasingly desensitised to purely digital means.
With such an overload of exposure to digital messages, people are beginning to lose interest. Whatever pops up on their screen is ‘just another ad.’
Here at WeTheSeeds Creative, we know that digital isn’t killing paint, but rather it glorifies it. Hand-painted murals all over the world generate millions of hits on social media and traditional art is re-introducing itself to marketers and campaign managers.
Because hand-painted murals are different- They are real- They mean something.
More than anything, modern marketing is about forming authentic human connections. Initiating an interest, communicating shared values and building trust. Who is better at that than traditional art forms?
The traditional creative technique has an effect that translates ideas and values to the audience in an empathetic way that digital cannot mimic.
Why are hand-painted murals so successful?
Murals are created on huge surfaces and are eye-catching. They are closely associated with modern art and people today appreciate that ‘cool’ element of freshness and innovation. They generate a very different feeling compared to the generic and repetitive classic billboards and ads. Murals transform the whole landscape in a meaningful way. The authenticity and credibility of an art-based campaign reach the whole of the urban population.
What is so special about hand-painted Window Art?
Window Art is all about the uniquely crafted, eye-catching paintings you see on store windows. It bridges the gap between the inside and the outside of the business and adds a tailored element that showcases and communicates the core personality of the shop itself. It adds character and creativity to any marketing message, and it has a new and inclusive house style ‘look and feel’ to it, which increases foot traffic.
Window Art is a community-centric form of advertising perpetually changing to follow business cycles and seasons. It isn’t just advertising; it’s a conversation starter within the community. It aids the conversation around up-to-date business information and generates narratives with complimenting digital content on multiple platforms.
Traditional art-forms celebrate art and multiply the uplifting emotional effect on entire communities.
“ True art has a proven reputation for grabbing the viewer’s attention, keeping it, and leaving an emotional receipt of the message left behind ”
So why is hand-painted art perfect for marketing?
WeTheSeeds Creative’s short answer: Because artists paint with their hearts and people sense this - no tricks, no flashy sales signs. Only a pure and honest human connection at its simplest and deepest form.
